
A new kind of firm for founders, SME owners and established businesses. Strategy, exceptional world-class operators and capital, in one model.

The great consultancies were built for an age of reports. Motifaction is built for an age of results: exceptional, world-class operators inside your business, AI at the core of the work, and our own capital alongside yours.

Start · Build · Pivot · Transform · Excel · Exit

Our shared bench of operators steps into your business as fractional executives. Between them, they have led teams and built businesses across six fields:
Klarity AnalyticsLogos are trademarks of their respective owners, shown to indicate where members of the bench have worked.

C-suite calibre at a fraction of the full-time cost. A blend of fractional fees, equity and options ties our upside to yours.

Companies we have started, scaled and transformed, from first customer to acquisition.
Exit · Acquired by Fitbit / GoogleKids 4G smartwatch maker, built in Hong Kong.
Exit · Acquired by Lazada / Alibaba GroupOnline grocery delivery pioneer in Singapore.
ScaleRisk intelligence for EVs, robots and autonomous vehicles.
Exit · Acquired by Garment Manufacturing GroupApp to design, order and sell custom-printed T-shirts.
ScaleCross-border e-commerce platform helping Japanese brands sell and expand overseas.
FoundingWhatsApp-first AI expense and invoicing for small businesses.
TransformPremium artificial floral and home decor, sold in 60+ countries.
FoundingPrecision-tuned paddles built for power, spin and touch.
ScaleSustainability network linking investors, corporates and schools.
TransformBlockchain company behind NOIZ Chain.
TransformDigital freight forwarder for ocean, air, road and rail.
Exit · Acquired by DeliverooFresh-food marketplace with same-day delivery in Hong Kong.
Exit · Acquired by YAS GroupChinese-language travel guides, transformed into Bravel.com.
ScaleUS cleaning products group, known for specialty home and surface care.
PivotHong Kong designer watch brand.
Strategic partnerDigital group building and investing in digital companies.
Strategic partnerAI-driven digital marketing agency.
Strategic partnerData-driven mobile and programmatic advertising.Logos are trademarks of their respective owners.
